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Meet Our Founder:
Rose Bertram

We The Curl was created by Rose Bertram with the mission of celebrating all curl patterns through clean, affordable and effective hair care products.

Rose Bertram is a mother, model and entrepreneur who has put her years of experience with curls and the beauty industry into her collection.

She entered the modeling industry at just thirteen years of age and since then has continued to excel in the space. Her time in the industry has given her extensive knowledge around best curl care and practices. That, coupled with her extremely diverse and mixed family background, motivated Rose to start her brand.


Rose has learned so much about varying curl patterns from family such as her mom, sister and nieces and doesn’t want the learning to stop there. We are here to build a community and a space where we can all share and celebrate our curl tips, tricks and routines. We The Curl is all about finding what works best for your unique curls and working towards stronger and healthier hair every day.

Our products are clean, vegan and cruelty free. We also adhere to the highest standards in haircare and are free from many harsh chemicals such as mineral oil, parabens and sulfates.

Join We The Curl and Rose in revolutionizing the curly hair space to bring out the community, inclusivity and fun that lies within waves, curls and coils!

The WE THE CURL Difference

Our starting collection is all about the essentials. Our products are not only designed to give you amazing results on day one, but also to strengthen and repair damage over time. We use superfoods and only the cleanest ingredients to truly nourish the hair and scalp.

Our products are all free of harsh chemicals and additives that can damage and harm your hair. We adhere to and exceed the highest regulations and standards surrounding clean hair care.


Free of SLS/SLES




Mineral Oil Free

No Animal Testing

No animal By-Products

Gluten Free



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