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Set Your Curls Free

DISCOVER

Introducing We The Curl

Curly haircare made for people like you

by someone like you

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The Essentials

Every product that comes from We The Curl is made for you. We are here to celebrate all types of waves, curls and coils. Our products are clean, vegan and made with wholesome ingredients that will nourish your unique curls in the way that they need.

Vegan & Cruelty Free

Vegan, No Animal Testing, No animal By-Products.

Smells Amazing

Signature coconut & macadamia smell!

Works For All Curls

Perfect for all types of waves, curls and coils

OUR INGREDIENTS

COCO CURLS

Coconut really is a superfood! Not only is it great used in the kitchen for our bodies, but the benefits for your curls are remarkable! Curls can become damaged from heat and just everyday life. Coconut oil and extract can help repair broken bonds by healing protein loss in every strand. Overall, coconut will add shine, softness, and manageability while simultaneously decreasing frizz.

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OUR FOUNDER

ABOUT ROSE

“I love setting my natural curls free but I couldn’t find the right products to help me... so I created them. This is for everyone. This is about feeling confident.”

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The Curl Crew

Paris Fashion Week Party! European Launch

We gathered some of our favorite curly heads to celebrate together We The Curl's European launch. A night to remember! We are so honored to share with you an exclusive look inside our Paris Fashion Week party! Rose,...

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Meet Rori Grenert

Home: New York From: Virigina Beach, VA. I was scouted by an agent outside a coffee sho. I came to NYC and never left. Occupation: Full time model. Curly Hair Tip: My curl trick...

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Meet Sophia Spero

Home: New York born and raised! Occupation: Signer songwriter who goes to Berklee college of music. Curly Hair Tip: I love to leave a tiny bit of conditioner after showers and let my...

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Meet Cleopatra King

——— Home: Brooklyn, New York From: The Bronx, New York Occupation: Besides modeling I like to play guitar. Curly Hair Tip: I love using a Denman Brush on my curls while they’re...

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OBSESSED

This co-wash smells so yummy ( I honestly can’t stop smelling my hair lol) and made my curls feel so soft and clean and hydrated.
Please make bigger bottles !!

Natasha Customer

BEST STUFF IN THE WORLD

Nothing makes my curls more defined and super hydrated and soft than this spray. And makes your hair smell AMAZING! I just spray it everywhere whenever I get out the shower or in the morning getting ready for work... Can’t live without now.

Lauren customer

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